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Paid Search Keyword Research

Published 09/13/2011 and rated Ratingstars4 4 out of 5 stars
by AppAppeal Editor
What can you use the app for?

KeywordSpy provides users with a number of tools to help them decide which keywords are the best to use for their search engine optimization and marketing efforts. The application will “spy” on the competition to see which keywords they are using. The user is given a list of competitor’s keywords as well as daily database updates to find out how each keyword is performing. The user can also see a website’s AdWords spending habits and use the information to come up with keyword and ad copy combinations that will yield the best results. KeywordSpy provides real time tracing tools that present the information in charts and graphs that are easy to read. Users can also launch affiliate campaigns using tools provided by KeywordSpy, including deep analysis of around 300 networks and ad copy ROI detection. Agencies and enterprises can use KeywordSpy to work on a global scale, with performance analysis spanning seven continents.

KeywordSpy screenshot
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What is the history and popularity of the app?

KeywordSpy appeared in 2009 to provide users with a better way to monitor keywords and choose the best options for their websites and businesses. The application has expanded to include many valuable features as well as a larger geographic area. KeywordSpy currently operates in the United States, Australia, Canada and the United Kingdom.

What are the differences to other apps?

KeywordSpy gives the user a well-rounded variety of data to help them decide which keywords to use and how to use them. The application shares a great deal of insight, especially details about competing websites. The user can see how other sites use Google AdWords and monitor the success of various keywords.

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How does the web app look and feel to use?

KeywordSpy welcomes users with a blue and white color scheme offset by hints of dark green. The unique logo features the site name in blue and black with a black-clad figure holding a pair of binoculars to his face. The homepage provides users with eight tabs to help them navigate as they learn about the product. KeywordSpy presents its data in clean, colorful graphs and charts that make it easier for the user to gather vital details at a glance.

How does the registration process work?

A new user can create a KeywordSpy account by clicking the green “Take a Free Trial” button blinking in the upper, right hand corner of the page. The trial registration form asks for a name, email address and word verification. After clicking the light blue “Start the Trial” button at the bottom of the form, the user is automatically logged in to their newly created account. The user can access the account tab at the top of the page to update their password.

What does it cost to use the application?

KeywordSpy provides its users with four membership options to choose from. The user must select a plan after their free trial is up (or they can choose to upgrade before it is up if they prefer). The first is the Research plan which costs around $90 per month and includes daily database updates, unlimited query results, competitor locating tools, the ability to mine competitor’s PPC keywords, analytics and stats, the ability to view competitor’s ad copy, landing page intelligence, keyword storage and monitoring tools, the ability to view competitor’s organic listings and keyword suggestions. The Tracking plan costs around $90 as well, but include tools intended for mid-level PPC and SEO companies such as up to 300 daily user specified keywords. The Professional plan costs around $140 per month and allows up to 500 daily specified keywords, and up to 5,000 daily queries. Agency and Enterprise plans are also available but require a quote.

Who would you recommend the application to? is a helpful tool for companies and individuals who need to monitor keywords. The user can see what keywords their competitors are using and receive daily updates and other information that can help them make good choices about their marketing efforts.

  • See what keywords your competitors are using
  • View competitor ad copy
  • Review keyword stats and other related data
  • Store keywords at KeywordSpy
  • Receive updates to stay on top of keyword activity

KeywordSpy video

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KeywordSpy pricing

Cheapest plan (per month) : $89.95
(2,000 daily query limit)
Most expensive plan (per month) : $139.95
(500+ daily user specified keywords, 5,000 daily query limit)